More bad marketing

August 28th, 2007

Seriously? Does it sell well in the south?

Bad product name

Meet Woody.

August 20th, 2007

This Flash tool is a personalized joint pain profiller that my team and I built while I was the creative lead for CELEBREX (Pfizer). Woody, so called because of his texture, is one of the cooler things I’ve built during my time with ‘the agency.’ Please click the link to check it out.

Woody

Link to live demo

Charles Rutenberg Realty

August 20th, 2007

When working eith the team at CRR, it was imperative to come up with a distinct, yet flexible design. This design is the culmination of the branding design (post to come soon) and was also incorporated into several print pieces and ads. What you can’t see is the feature-rich back end intranet for their brokers which allows their agents to gain access to all their HR training, office materials and listing engines.

Charles Rutenberg

Link to live site 

Clair Greifer website design

August 20th, 2007

As simple and elegant as this design turned out to be, I really hemmed and hawed about how to treat the visuals. After all, this is a site for a high-power divorce firm. In the end I think simple sophistication was the way to go.

Clair Greifer

Link to live site 

I heart Peter Nguyen

August 17th, 2007

He writes like I did in high school.

Essay

Here it is.

Dystopian iconography

August 16th, 2007

Sadly, this is our world…

dabomb

Redesign of Lotrimin.com

August 15th, 2007

One of the things I’ll be writing about later is the innovative media process that my team developed during the design phase for this. BUT, in the interim, here’s the link to the redesign of Lotrimin.com. We went live yesterday, woohoo!

Lotrimin.com

>>Link to live site

Question

August 14th, 2007

If you were driving cross-country, and were forced to bring a breakfast cereal mascot - who would it be?

Link via TheSneeze 

Atacand design concept

August 10th, 2007

One of the challenges of pharma marketing that I really enjoyed was trying to create ‘break-through’ creative, while following some client-safe conventions. I loved this design for it’s simplicity and elegance. Since this site was for a hypertension medication, I wanted to tie the compliance message for the brand to an everyday habit, like teeth brushing. The thought was that if patients were more compliant, their own health, and the fiscal health of the brand, would improve.

Atacand design.

Click on the link for a full page view