wevonium.com: the little blog with the funny name

You hear great terms at pharma conferences. Here’s one: Vaginal Administration.

One of my favorites on YouTube.

I’m coming to you live from the DTC pharma conference this week. It’s a great event, but this year’s theme is focusing on innovation and trends… a subject near and dear to my heart as well as my pocketbook.

As many of you know, the pharma industry is typically behind the curve on marketing innovations, and rightfully so. If the goal is to provide better communications in a patients time of need, then having a privatly branded island in second life may not be the way to go (Come visit the great wall of fair balance!)

Needless to say, I looked forward to some of the sessions here and the promise of fresh thinking, new ideas and translatable trends in the space.

zzzzzzzzzzzzzzzzzzzzzzzzz.

Did I fall alseep there? sorry. With a few exceptions, most of these sessions focused on last-gen buzz tactics and non-relatable technologies.

Second life? Really? Do brand managers want this?

Widgets? Not new at all.

Text messaging opt-ins? Privacy issues anyone?

I had the chance to speak on a panel this week at another conference, and I really wanted to push the idea that now more than ever, branding and understanding your brand’s identity far outweighs any technological tactic you can slap into your marketing brand. If you understand who you are you can decide if Twitter feeds could be useful to you. If not, you’re burining your budget for little in return. As marketers I think we need to rethink our voice to consumers and let the innovations flow from there.

A refocus on branding, now there’s a thought.

Back in the saddle again. Will expound upon why I went dark in a bit.