wevonium.com: the little blog with the funny name

One of the challenges of pharma marketing that I really enjoyed was trying to create ‘break-through’ creative, while following some client-safe conventions. I loved this design for it’s simplicity and elegance. Since this site was for a hypertension medication, I wanted to tie the compliance message for the brand to an everyday habit, like teeth brushing. The thought was that if patients were more compliant, their own health, and the fiscal health of the brand, would improve.

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This design was created during a pitch for the Nexium AOR pitch. WHile we weren’t selected for the business, I love the layout and think the power and elegance of the design worked well for the brand.

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I wish this idea had made it. Unfortunately forces beyond my control killed it. Punt, Pass, Kick in an RM unit.