wevonium.com: the little blog with the funny name

So i have had an idea for a while for doing learning sessions at my job as a means of stimulating creative problem solving skills in people. I got to put my ideas to the test this week. My class? Project Innovation. From my meeting invite…

Project Innovation seeks to challenge imc’ers to work together to come up with clever solutions for a unique problem. The gist is like this…

The meeting kicks off with lunch, followed by an intro or briefing into the day’s topic. After that, the room is broken up into small teams.

All teams will be given a uniform set of materials and a set amount of time to collaborate in creating a solution to a specified creative challenge, to be unveiled during each session.

Once time has expired, each team will present their solution for evaluation and discussion. Think The Apprentice meets Bill Nye the Science Guy meets Project Runway.

This weeks Challenge: The Structure.

Each team was asked to build a weight bearing structure. The final piece could be no smaller than 1 foot by 1 foot by 1 foot and had to sit on the ground and have a level top surface to hold the weight.

The supplied materials:

1 - 3 foot carboard tube

3 - Tubes of crazy glue

50 - 1/16th by 1/16th by 2 foot sections of balsa wood

40 - Rubber bands

1 - 12 inch ruler

1 - pair of scissors

Each team then had 45 minutes to complete the task.

Watch the video for the winner! (please note that due to an encoding glitch, I lost the audio from the meeting. I dubbed the Fatboy Slim song, “Build it up, Tear it down” over top, enjoy)

This Flash tool is a personalized joint pain profiller that my team and I built while I was the creative lead for CELEBREX (Pfizer). Woody, so called because of his texture, is one of the cooler things I’ve built during my time with ‘the agency.’ Please click the link to check it out.

Link to live demo

When working eith the team at CRR, it was imperative to come up with a distinct, yet flexible design. This design is the culmination of the branding design (post to come soon) and was also incorporated into several print pieces and ads. What you can’t see is the feature-rich back end intranet for their brokers which allows their agents to gain access to all their HR training, office materials and listing engines.

Link to live site 

As simple and elegant as this design turned out to be, I really hemmed and hawed about how to treat the visuals. After all, this is a site for a high-power divorce firm. In the end I think simple sophistication was the way to go.

Link to live site 

One of the things I’ll be writing about later is the innovative media process that my team developed during the design phase for this. BUT, in the interim, here’s the link to the redesign of Lotrimin.com. We went live yesterday, woohoo!

>>Link to live site

One of the challenges of pharma marketing that I really enjoyed was trying to create ‘break-through’ creative, while following some client-safe conventions. I loved this design for it’s simplicity and elegance. Since this site was for a hypertension medication, I wanted to tie the compliance message for the brand to an everyday habit, like teeth brushing. The thought was that if patients were more compliant, their own health, and the fiscal health of the brand, would improve.

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Click on the link for a full page view

This design was created during a pitch for the Nexium AOR pitch. WHile we weren’t selected for the business, I love the layout and think the power and elegance of the design worked well for the brand.

See the full page view

Looking forward to doing much more with these in the fall. Click the post title to refresh.

Sexy, I know. Redesign of the wart section of Dr. Scholl’s. On the plus side, I get free Gellin’ insoles…

>>Link to live site 

Laxatives.

>>Link to live site