Charles Rutenberg Realty
August 20th, 2007
When working eith the team at CRR, it was imperative to come up with a distinct, yet flexible design. This design is the culmination of the branding design (post to come soon) and was also incorporated into several print pieces and ads. What you can’t see is the feature-rich back end intranet for their brokers which allows their agents to gain access to all their HR training, office materials and listing engines.
Clair Greifer website design
August 20th, 2007
As simple and elegant as this design turned out to be, I really hemmed and hawed about how to treat the visuals. After all, this is a site for a high-power divorce firm. In the end I think simple sophistication was the way to go.
Redesign of Lotrimin.com
August 15th, 2007
One of the things I’ll be writing about later is the innovative media process that my team developed during the design phase for this. BUT, in the interim, here’s the link to the redesign of Lotrimin.com. We went live yesterday, woohoo!
Atacand design concept
August 10th, 2007
One of the challenges of pharma marketing that I really enjoyed was trying to create ‘break-through’ creative, while following some client-safe conventions. I loved this design for it’s simplicity and elegance. Since this site was for a hypertension medication, I wanted to tie the compliance message for the brand to an everyday habit, like teeth brushing. The thought was that if patients were more compliant, their own health, and the fiscal health of the brand, would improve.
Nexium concept design
August 1st, 2007
This design was created during a pitch for the Nexium AOR pitch. WHile we weren’t selected for the business, I love the layout and think the power and elegance of the design worked well for the brand.
Does this look infected to you?
July 18th, 2007
Sexy, I know. Redesign of the wart section of Dr. Scholl’s. On the plus side, I get free Gellin’ insoles…
And the only thing better than warts?
July 18th, 2007
Coppertone Website
July 18th, 2007
Our design and copy enhancements for coppertone.com went live a few weeks back. Take a look.
GSK U.S. Corporate Website
July 18th, 2007
There were a lot of variables to account for with the redesign of the GSK corproate portal, but all and all I’m proud of how this came out. The launch was a success, and the templates we created for the site are being rolled out across the global portal sites for the other contries GSK operates in.
Try the Black Bean Salsa Chips…
July 17th, 2007
Had the great fortune to redesign Guiltless Gourmet. I gained about 10 pounds working on that account. If you haven’t tried them, you MUST find the Black Bean Salsa chips. They’re so addictive, they should be regulated by the FDA.
